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guppyfinsoup

The problem isn't merely that they're a for-profit entity. It's that they're a for-profit entity semi-masquerading as a charity. "RRKidz," a company with multiple large, private investors, is appealing to donors' sense of altruism to receive $1 million+ in additional revenue. The investors (not donors) are all expecting a share of the profits in proportion to their investment.
They do have private investors.