greim

We certainly do create our own filters by what we subscribe to, how we moderate posts, or how we otherwise personalize our accounts.

There's an argument that people should self-police their own filtering to allow diversity to flourish, but these self-created filters aren't the issue, in my view.

The worry is when self-policing isn't an option, either because people aren't aware filtering is going on in the first place, or that they don't have any control over the filters.

What they should do is apply these sort of algorithms to detect sock puppets and "personas" used by powerful interests to astroturf the internet.

I don't have the answer, but I'd expect that long-term success of any startup would still be tied to the merits of the business. It's only in the short term that a startup has to navigate this sort of chaos.

It just so often seems to have techie connotations in everyday usage. Maybe "tech-savvy" would be better than "tech-related."

How about: a small, tech-related business that aims to score big.

Collectives don't always behave meritocratically, even when composed of people who value meritocracy. I think they probably should, and it's frustrating when they don't, but it's hard to do.