gold23

*expose the problem

Obviously a post on a startup's blog will be more editorialized than an academic paper. Still, this seems like an important discussion to have.

Nonetheless this investigation is important to anyone with a stronger desire to preserve intellectual honesty than disdain for a company trying to expand their offering.

It's not the equivalent of a typo. A typo would be immediately apparent to the reader. This is a semantic error that is much less likely to be caught by the reader.

Why don't you look at the actual article? There are several more egregious examples, e.g., the authors being cited as "John Smith and Jane Doe"