gcmazza

Hmmm... Industry disruption met with resistance is solid evidence that you are on the right track. The biggest innovation was the move from Checker Cabs to Prius ! Ha. I was a brand manager at Chevrolet and teamed up with Joe Boxer to run van taxis in NYC with a portion of fare going to charity. Chevy didnt want to go beyond test even though the customers LOVED it. Sort of TOMs of taxis. That could be a next innovation in the space...social give back or "free" Uber rides where the passenger could add on an amount that goes into a pool for low income folks to get to the store, etc. Anyway - NONE of that coming from the traditional taxis....

I would do behavior based marketing that was relevant to individuals and / or segments ... it would be an opt-in but manufacturers would be really interested in providing great offers if they could reach opinion leaders and certain segments to gain incremental business. Would need to be opt in as I say so its not intrusive but really beneficial