fweddi

100%. YouTube makes the skip button appear a few seconds after the start of the sponsored segment, and ends the skip a few seconds before the end of the sponsored segment.

That's their choice, and it's deliberate – it gives enough of a window for advertisers to get their message across, while still selling Premium users the notion that they've 'avoided' the ad.

Could this work the other way round? For developers to look for companies?