froeber

So re-label it as a discount line. People who are willing to shop at odd hours or are willing to wait during peak times can save 5-10%. Meanwhile mark the rest of your stuff up 5-10%.

Not sure whether people pay enough attention to their grocery bills to tell a 5% increase, but I hear grocery store margins are terrible (like 2-3%) so maybe they would. It's tough to tell without some data.

Good idea though.