extrahoad

I'll counter and say I think they got everything right, including execution. I just think you're ignoring the cultural context.

If you went back to the 90's and showed a concept video featuring pervasive personalization based on data mining, no-UI uis, and things that just work, people would see fever dreams at best and unwholesome value-destroying privacy-invading witchcraft at worst, the brand of which informed science fiction of the time.

I don't think the iPhone would have sold back then. But if you gave them the flashy stuff in this concept video, Microsoft would have been Google and Apple combined.