epitron
Someone in Japan tried to tackle the problem by setting up a sake tasting room with 120 vending machines:
https://www.youtube.com/watch?v=OM8pMZrBGRI (Japanese video)
https://www.youtube.com/watch?v=NxNRvfMihI0 (English video)
It solves a few of the usability problems: there's a top ten most popular sakes list on the wall, you're buying it from a machine which removes any peer pressure, each sake has notes on the front about the type and acidity level, and they give you a cucumber to cleanse your palette in between drinks.
Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race.