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What it does not incorporate is failure risk, which has to be brought in separately.
Pricing via relative valuation is implicitly DCF… so you can’t escape it actually. If you want to do some pie in the sky shit and pull a number out of thin air - go ahead.
It’s all basic stuff, often wrapped in jargon to throw people off.
If the fella wants to be properly informed, he needs a very strong understanding of fundamental microeconomic principles, along with macroeconomics. On top of that an understanding of financial accounting.
And… on top of that an understanding of corporate finance and valuation. Aswath Damodaran (look him Up on YouTube) is the go-to person for this.
Only then you will form a complete picture of what’s going on and make well informed statements about the future.