dontich
Re:Reflections on my time in Y Combinator
on Monday August 22, 2022 @04:18PM (#32556651)
Note : Chris is selling himself short by a large margin -- he has a shit-ton of expertise on the growth hacking side of things. (We were also in W22 batch and he was great for getting advice from on various things)
Re:What if performance advertising isn't just an analytics scam?
on Friday October 29, 2021 @05:25PM (#29043738)
Personally I have never found a good agency for these type of things, and I have worked with a bunch. Some in the gaming space were decent enough.
Re:What if performance advertising isn't just an analytics scam?
on Friday October 29, 2021 @05:24PM (#29043724)
On the Airbnb point -- we ran many incrementality experiments prior to COVID -- COVID just completely changes things. Also 5% of Airbnb's revenue is alot.
Re:Amplitude acquires ClearBrain to add predictions to analytics
on Wednesday March 11, 2020 @02:34AM (#22543585)
Congrats Bilal & Team!
Re:What do we really know about the effectiveness of digital advertising?
on Wednesday November 06, 2019 @05:10PM (#21468069)
When you have Amazon's scale, you can easily do geo-controlled lift studies like the ones mentioned in the articles to get a pretty good estimate of the incremental ROAS.
Re:What do we really know about the effectiveness of digital advertising?
on Wednesday November 06, 2019 @05:08PM (#21468037)
If a company has incrementality tested and is really making double digit ROAS they aren't spending enough haha.
Re:What do we really know about the effectiveness of digital advertising?
on Wednesday November 06, 2019 @05:07PM (#21468021)
Almost all tech companies run lift studies / incrementality tests on all of the largest channels. For net new users, the incrementality is usually quite good. (for SEM-Brand and other high intent traffic, not so much... )