dforeman
I don't know the first thing about marketing to senior citizens and their caretakers, but I know I spent hours searching for "senior citizen email app.."
- First, reviews are the wrong content. You won't get them, first of all, because customers of businesses who see 10-20 engagements per year will never leave lukewarm or negative reviews. Secondly, even if you only allow recommendations (like LinkedIn) and not open reviews, it's still the wrong content to describe a complex business service. The managing partner of WSGR has tons of recommendations on LI. Does one of them come close to capturing how he thinks about business or his potential value? No.
- Second, stars or any other standard comparison ranking system is the wrong discovery method. Stars help people discover who is good, but not who is good at what.
- Third, participation. LawPivot, who was able to raise several million dollars, lets lawyers generate business through a private Q&A site. Well, the most successful lawyers have no reason to use this service- they are already oversubscribed. Any service discovery/review tool dependent on active participation by the service providers leaves out the best players. This is less of a concern for the B2Brevs of the world, but describes why Guru.com and Elance became talent slums.
I probably shouldn't say anything, but we're launching (and applied YCW12) with something designed to fill a number 2 role for an often overlooked class of business services.
The decision to learn enough programming to build what I want stemmed from the realization that understanding how my webapp will work at the technical level significantly refines my vision for the product- bringing it much closer to reality. Whereas before I was talking to recommendation engine people because I wanted "recommendation features like Hunch," now I'm working in PHP/SQL and getting exactly what I want. My current strategy is to talk to the CTO's and creators of similar webapps to understand their technology and language choices (e.g. GAE or MAMP, SQL or Solr), go as far as I can on my own, and then work with a tutor for an hour or two to get momentum and correct my architecture mistakes.
"The baseline in which discretionary spending grows with nominal GDP is substantially higher because CBO assumes that nominal GDP grows by just under 5 percent a year on average, while inflation is around 2.5 percent a year on average."
GDP is not growing by nearly 5 percent a year and should not be projected to grow at that pace. Real GDP growth is significantly smaller. Additionally, with our monetary policy (QE 1,2,..,x), inflation is higher than 2.5%. The treasury's math is fictitious.