craffert

The other kind of problem women on the internet face is people assuming they haven't done obvious information gathering.

This doesn't even make sense. If you are charging per click (or view), you don't charge more because of number of visitors, you make more because Revenue=CPCCTRViews (and Views is getting larger).

How is clicking a facebook like button not actively using facebook? I would think that's kind of the definition of being active (as opposed to passive).

And they don't count non-logged-in users. You have to be logged in and either visit facebook.com, or click a like button.