colbygk

I totally disagree with the point about the nature of a free app getting a lift in reviews.

"How many reviews may be a half to a full star higher because the app was free and there isn't that feeling of being owed value by the reviewer because they got your app for free."

Breaking a rule, I cannot currently post direct references, I hope someone either corrects or bolsters this:

I have read at least one peer-reviewed study showing that people generally see a free service/item as having less value than one that costs some X $ amount. Perhaps that doesn't translate to how they feel about the quality of that service/item, but I think your assumption about the reviews being susceptible to an extra half point is not well founded.