civil2
For regular people, this service is like a family doctor visit on Skype. Sometimes it can be handy, but it remains to be seen how this impacts outcomes statistically. (I wouldn't use this myself.)
For healthcare facilities, like nursing homes, this is like providing a doctor on call via telemedicine. Many hospitals already do this with radiologists or neurologists for example.
What is misleading is their marketing jump from these potentially useful scenarios to advertising as an alternative to 911 for the general public, and even claiming that they are faster than 911 when in fact they are a gatekeeper to 911.
Your service might be useful in non-emergencies. It's basically like a family doctor visit on Skype. There are a number of companies offering this, but it's not clear how this helps with outcomes. (For example, http://nyti.ms/1fyWXeK)
For healthcare facilities, like nursing homes, you are basically providing a doctor on call via telemedicine. That is already heavily used. Many hospitals employ radiologists, neurologists, etc who can view diagnostic images and data remotely and provide consultation to the medical staff on site.
What I think is dishonest (and could cost lives) is advertising your service to the general public as an alternative to 911, and especially claiming that it is faster than 911.
This is completely not true. You really need to stop lying when advertising an emergency medical service that affects lives. Nothing personal.