bootcode
Assuming we pay the same for mortgage and rent, who wouldn't want to pay rather mortgage?
But remember, to pay the same, there was a huge downpayment. If you were to invest that rationally, long term returns could be worth it, even while paying rent.
OTOH, rational investing (in a balanced fund portfolio) is hard, and mortgage forces you to save.
YMMV, do your math.
A bit more detail: the rods in our eyes responsible for night vision need ~45 mins of darkness for full adaptation (though some night vision is achieved after a few minutes already). Light disrupts this adaptation - but not red light! So with only red light on, both the night-vision rods and the red-sensitive cones are active the same time.
Source: https://en.wikipedia.org/wiki/Night_vision#Biological_night_...
The takeaways reflect much of the comments here. #1 is probably sell before you build. Various refinements are:
- Do consulting, and build a product once you see a pattern.
- Do the service manually, and automate away the biggest bottleneck, one at a time.
- Do a landing page with signups, do content marketing while building the stuff, so you have audience by the time you launch.
- Do get on phone with prospective customers, don't just mail.
It is very very hard not to violate these, since of course our product is the best.
Also, it's easy to spend more time reading about than actually doing.