axlemax

Two possible answers

1. When the business is too early stage to get a bank loan

2. When the business is highly risky and the founder doesn’t want the debt burden (not sure if Earnest would fund this either)

I read this excellent article Last week about raising funds on Kickstarter. TLDR some categories have a hard time raising on Kickstarter https://thehustle.co/crowdfunding-success-rate