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Is "absence of monetization" a value? Do we expect this with any other business other than the ones on the internet - news papers, magazines, local community events etc.

Absence of monetization, to me means its a hobby project funded by you and not a business, that also perhaps means it has not kept up with the competition - think servers, performance, websites, mobile apps etc. Maybe avoiding ad based monetization could be what you are talking about but then you still got to pay the bills some how, so unless you monetize, I don't know how a business would survive. Considering this, I don't think its a surprise that your users are on the decline. Besides, doesn't everyone like to complain about ads online but very few really want to pay for alternative paid services anyway e.g. email, navigation, private messaging etc