andrepaulj

I've noticed this too. In many cases it's purely down to poor marketing/copywriting, but I think in some cases it's because they've specifically tailored the language to their target customer.

If the language is compelling to the people who actually buy the product (who may be quite nerdy/technical themselves), then it doesn't matter if it's confusing to the average person.

If this is true then it completely defeats the purpose of a two-factor authentication

Having used Zoho for 3 years, I can say that Zoho is nice because it's cheap, but you get what you pay for. It feels like the less-good version of G Suite in almost every way.