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amored

This is business as usual for Zynga.

"They would sit and look at competitive products and write down all the features and make it obvious to us," the designer says. One contractor says he was offered freelance work from Zynga, related to mimicking a competitor's application, with explicit instructions: "Copy that game." http://blogs.sfweekly.com/thesnitch/2010/09/zynga_pincus_cop...

Pincus was heard yelling at employees, "I don't fucking want innovation. You're not smarter than your competitor. Just copy what they do and do it until you get their numbers." http://www.sfweekly.com/2010-09-08/news/farmvillains/

More examples: http://www.businessinsider.com/how-zynga-is-just-like-micros...

On the other hand, Fred Wilson still considers a good domain name an important success factor for startups and is something they take into account when evaluating whether to invest. http://www.avc.com/a_vc/2011/04/finding-and-buying-a-domain-...