aerobson
When you say
it would be better to have a placeholder there that is the same frame as the final image size, then have the final image appear upon completion
isn't that the quality of progressive jpegs?
The difference between the rendering of the two file types is not subtle.
Progressive jpegs do not necessarily need to use more RAM. The FAQ I linked to also says "If the data arrives quickly, a progressive-JPEG decoder can adapt by skipping some display passes." Win!
Also, why do you say "up to 3x" more CPU? Is that an estimate based on how many scans you're guessing a progressive jpeg has? A progressive jpeg can have a variable number of scans -- we used to be able to set that number, which is totally cool!
As for the compression benefits, you say "progressive very rarely achieves a double-digit win after that." We web performance geeks LOVE single-digit wins, so you can't burst our bubble that way.
Yes, Mobile Safari has trouble with images. Period. But Mobile Safari does not progressively render progressive jpegs (I wish it did). So we can make it a best practice without worrying about Mobile Safari. When the web is full of progressive jpegs, Apple will have to deal with them. It's not an evil plan, it's the right thing to do.
When you say it doesn't look that good, are you saying that for yourself personally, or are you saying it for your users? We need to think about what they see. As I say, perceived speed is more important than actual speed, and the thing that excites me most about progress jpegs is not the file size savings, but instead the behavior of the file type in browsers that properly support it.