adamnash

I'm CEO at Wealthfront. Saw your note - check out our whitepaper. It's full of information on how to allocate assets (both taxable & tax-deferred accounts), and which ETFs are the cheapest / best index funds. You can use the info yourself, or have Wealthfront automate it for you. https://www.wealthfront.com/whitepapers/investment-methodolo...

100% correct. The original quote was "...gain control over what they work on and who they work with."

Don't get me wrong, I am a huge fan of the 80s.

For context, most of the clients I talk to are focused on being entrepreneurs, engineers, designers, lawyers, etc. They believe they'll make their fortunate by focusing on creating value through their profession, not by beating the market.

Wealthfront is a solution for people who don't have the time or inclination to manage their investments themselves, and who want an inexpensive & trustworthy solution.

You know, I thought the same thing. Steve doesn't drive a BMW. But I'm almost 100% sure his example in the talk was BMW. I can only guess that it was because BMW market share (which was sub-2%) fit the example, since that was Apple's market share at the time.

Apple seems to have proved your point, but they seem exceptional in that respect. Typical reasons are that the broader you make the audience, the more you have to dial down exceptional features for cost, scale and broad appeal.

The point was that you can't follow a BMW product strategy and expect Toyota market share. You can go for either, just not both.