Wildweasal

Assuming the goal here is to have the Free Exchange of Information:

Step 1 is to own the hardware that serves up your information.

Step 2 is to own the path that your information travels upon.

You are correct, Step 2 is a significantly more difficult problem to solve, but this does not mean that we should not try to solve Step 1 while we have an opportunity to do so.

Part of the reason for this is certainly the fact that the product itself is not particularly extraordinary.

The other part is that she is no Steve Jobs. Marketing, and more specifically _believing_ in your product, makes all the difference.