Spikke

It's their site. If they want to deliver information I'm sure they don't consider it wasted. You talk as if people go to Facebook to receive data transmissions as efficiently as possible. I've never met a development company which cares about that at such a low level. Especially if it means more exposure on their website for ads, which is how they get money.

Skimming is taught in school from a young age. It's an appropriate skill. It doesn't take much brain power to read something in a detailed way or in a quick way. The notion that we are so susceptible to our brains being influenced by things like this is ridiculous.

But still fuck Facebook.