NeilDoyle

This certainly flies in the face of conventional wisdom when it comes to International HQ and shows Snaps decision making process certainly includes a lot more than tax. Perhaps a commitment to the talent they already have in the UK.

Ireland and the Dublin finance and tech scene has been licking its lips at the prospect of increased numbers of office setups by large companies.

Depending on how Snap's setup goes, this good be a watermark moment for post Brexit Britain in terms of attracting inward investment and gives their politicians a large case study to use to attract similar profile companies.

It makes sense for them to increase their overall ecosystem with Slack's growth looming.