Mysonoot

Just because they make gigantic marketing campaigns about the new product doesn't mean it is as amazing as they claim. I love Apple and their products, but they sure do brag a lot and try to seem more special than they really are.

It's not something that can be helped, really. It sells and therefor it'll keep happening.

Silly of you to say that, really. Apple, or any other company for that matter, can't just make something as huge and innovative as eg the iPhone every year. Things will slow down now.