Machiq
www.machiq.com
you can reach out to me via LinkedIn/Google - rchikballapur.
Cheers!
The dominant discourse when you talk to many OEMs is that this is a defensive play to be prepared for all those secretive inventions that Google and Apple are making in their X-Labs. They don't know what's coming so they are throwing everything at it to "cloud-wash" and "IoT-wash" their offerings even when their customers are justifiably scared about the risks of cyber-attacks that connected machines bring into their factories and plants.
In short, not enough RoI evident for the investments and changes in processes IoT mandates in the enterprise - especially in the production plants. However, based on my discussion with all the different actors, its likely that we'll find use cases in either Operations Optimization or Asset Optimization.
Globalization was an expansion-driven growth phase and we have reached the end of what it can do for global growth - yes there are regions that are still catching up with the rest of the wrold but barring Africa, their population is relatively small so their catch-up will not contribute to significant global growth.
We have transitioned into an innovation driven growth-phase now. We'll have to wait for it to start to sputter before we know what kind of expansion-driven growth we will see next.
I like the fact that the author thinks of "what comes after" because a lot of the green efforts that we are seeing are looking to prevent climate change/global warming and not enough of preparing for the eventuality that our preventive actions may fail and what would the world look like if we failed and how do we survive & benefit from that.