CopyRight
Re:How to Get Girls into Engineering? Let Them Build Toys
on Monday August 25, 2014 @06:25AM (#8221200)
Lego used to market its product as unisex[1], but has changed to be more gendered over the years. I assume market research indicated that this would result in greater profits.
[1] http://i.imgur.com/xwAsW56.jpg
