Changee6

Then we would finally have implemented the interactive TV envisioned in old futurism. And the web would be dead.

Inert, no-cookie ads are the compromise position between total blocking and allowing arbitrary code execution and tracking.

You don't even have to go that far. You could let ads still be html iframes with text/image/video/audio content. Just no javascript or cookies. (enforcable via csp sandbox)

And "acceptable ads" policies of blockers could require those properties. They wouldn't even need a fixed whitelist or cooperate with specific companies for that, all they have to do is allow iframes with appropriate CSP rules. I.e. it's a vendor-agnostic approach.