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End-to-end encryption isn’t perfect, but it’s still an improvement that reduces attack surface. Prevents man-in-the-middle attacks.

I think this is hinting towards a future where tech-savvy privacy-aware end users will continue to trailblaze- utilizing and evolving technology that minimizes the need to trust government and corporations.

That technology includes self-hosted services, decentralized/distributed (p2p-esque) protocols and platforms, open-source encryption ciphers that feature perfect forward secrecy, and open-source hardware.

>See also: any https website that uses google analytics or social media embeds.

There are browser plugins for opting out of google analytics tracking. Also plugins for blocking social media and commercial/advertiser tracking. A bandaid- but better than nothing.