2tttt

Excess returns.

Heard of it? No? Shut up then. You have no idea what you’re talking about.

Correct and before some idiot comes in and says ‘high gross profit margin’

Yeah shut up idiot - they need to raise prices to cover operating expenditures and reinvestment that stays inline with the valuation. If it implodes they’ll have trouble raising money later and they’ll need to lay off people - aka on bad terms.