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I really can't think of any other suggestions - your landing page is excellent, fast and I imagine highly converting with all the social proof. I also like the specific landing pages for each customer segment a lot, I really need to do that for my service.
Your site inspires me to work more on mine!
I've specifically eliminated some of the steps this article cites in its example of a tedious flow - for instance I changed user accounts to be confirmed by default and then only disable them retroactively if a user doesn't click the activation link within 24 hours. This way you don't need to wait for the confirmation email. Even though I use Postmark delivery times can be surprisingly variable.
I'm not sure how I could further improve the current flow, which is 1. put your email into the landing page, 2. then choose a password for your account, then 3. you're presented with an example request format including your already activated API key. Suggestions welcome!
I guess because the scope of my service is so limited it's easy to have this fast flow, no complex libraries or auth is involved.
One thing that amazes me though is some of the places people rely on free services. As someone who has run a free and open access API for over 10 years now it never ceases to amaze me how people integrate free services into critical production code and high volume, high availability contexts.
Sometimes I can see from my logs and sometimes because users end up contacting me - developers happily include the version of my API that doesn't require any API key [2] in large corporate ERPs, apps in the Atlassian app store, shopping carts of super high volume e-commerce stores etc. etc.
Obviously I take great care in how my free APIs are provisioned and monitored, but it is still shocking to me that people just pick an API off a list and then rely on it in a system that probably cost millions in developer salaries to build...
[1] https://www.exchangerate-api.com [2] https://www.exchangerate-api.com/docs/free
On the one hand you have returns available to anyone prepared to invest consistently in the stock market across the last 30 years that are both well documented and very substantial. People like Warren Buffet & boggleheads make data-backed arguments about how well you could have done if you put money in even just broad index-tracking funds.
And yet on the other hand there are two massively powerful groups with materially more leverage and informational "edge" within the system compared to all the people with a 401K. These are the executives who actually run the public corporations (and can choose their own compensation as a class via board/exec rotation & internal influence) and the financial firms that are embedded both in the firms' operation and also essentially setting/playing the rules of the meta-game as evidenced by articles like this.
It feels like the fact that there are any returns left for a retail investor in public stock market investing speaks more to the quantities of wealth creation taking place than the absence of this sort of outrageous market rule capture.
Two disclaimers: 1.) the slider for wealth "creation" on the public markets in the US seems fairly obviously to be being dragged from innovation to ZIRP... whole separate matter. 2.) at a whole-society level obviously the availability of public market returns is limited to a tiny sliver of the population with the means to invest, so when I say "bounty of capitalism" above I'm more referring just to the sum of financial profits as a result of the system.
"If you're collecting personal data, 'how should I protect this?' is actually your third question.
'Should I collect this?' is only the second question.
The first question is 'what would the worst people do if they got hold of this?'"