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I made a healthy 6-figures pa in the Mac App Store with zero marketing for 3-4 years when I first got into software. That was about timing and getting a few products right.

Plenty of stories like that. Just like there are plenty of stories where companies, say, had everything locked down but engineering and failed.

I've never met a successful entrepreneur who spoke in absolutes. To a person they've all admitted there's a lot of luck / timing / chaos involved.

I've met failed entrepreneurs with degrees and funding and plans -- people who on paper did everything right.