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this becomes so complicated.
In my line of work, which involves authority positions, I see this sort of thing happen a lot (not most of the time, but regularly):
Junior female supervisee becomes romantically involved with male supervisor. It's consensual, not predatory at all. Two people working closely together in closely related positions (I'm not talking CEO-secretary here, I'm talking something more closely matched in rank). Female supervisee might even brag about it or something in informal circles. It's obvious that part of what is happening is that the woman is attracted to ambition, authority, power, etc., even if they don't acknowledge this openly at the time (after all, they are seeking this for themselves). Relationship goes south (not always, though, about as often as any relationship), and then female supervisee blames male supervisor for taking advantage of her, brainwashing her, etc. Maybe even accuse supervisor of sexual harassment.
What I'm seeing in the NY Times piece is not this. None of the people I'm talking about would ever just proposition a potential hire.
However, I think it increases the ambiguity about appropriate behavior. If women in these positions are actively encouraging relationships sometimes (and people hear about this, in sorts of open secret situations), then for people who are already confused, it becomes even more confusing.
My guess is these guys are hitting on women in the same way they might anywhere, without realizing the position of power they have. As you say, I think it's a matter of social sophistication more than anything else.