Fair points, but the article is only trivially about the users. It's really about revenue generation.

But the whole problem about Reddit has with getting ad revenue with a current system, is the users. Users on Reddit arent interested in advertising as it stand online. Like a lot of Internet users. In my opinion the majority of adverts online are a waste of time, money and space. I dont think I've ever bought anything spurred straight from an advert, though I buy plenty online. It's nearly always something I've wanted, then researched.

The (previously) deleted comment was a general theory of reddit. Insightful, yes, but not relevant to my points above.