Bro is exclusionary to women because it is a word for a man or boy. So associating guys (and exclusively guys) with the name bro in this way is a small sign to women that they don't belong. I am sure this seems inconsequential to you, and taken by itself, it is. But as a woman, seeing literally (first definition) dozens of these signs every single day on everything related to technology, it adds up.

You, personally, only notice when something might be exclusionary when someone else brings it up on a site like this. But if you are sensitive to the signs (ie are either a woman or looking really closely) they can be overwhelmingly negative.

Feminists told me that their movement fights for equality for everyone, despite the fem- in their name. Am I to understand that this is no longer the case? All these feminists keep telling me different things. Talking to a feminist about gender equality is like talking to a christian about marriage equality. They all think they have the divine truth, but divine truth never seems able to agree with itself.

Ugh. What is not equal to men in my comment?

And, irrelevant sidenote, I have never attached the "feminist" label to myself. I'm just a woman, calling it how I see it. So tell me your perspective.

Good. Stay home. Higher salaries for everyone else.

Including the women who aren't crazy over sensitive outrage promoters.

Shocker, there are women in tech who don't shit their pants every time they see the word "bro." I think the feminists will intentionally never manage to notice this, though.

I do recognize this. All the time. 6 months ago, I would not have batted an eye at this "bro" thing, so I certainly am aware of other women who don't notice. But I wouldn't call myself a feminist so maybe that's the rub.

It looks like a lot of people only know the word "bro" through the brogrammer thing.