Empirically, prior girlfriends have been unimpressed with my slavish devotion to their every-moment's well-being. My current girlfriend is much more devoted, and much more enthusiastic.
I am fairly overt about this. I told her to read The Red Queen after our first date. And I don't lie about this. But when I'm asking myself what's better for the relationship, and what's going to make the person I'm with happier, I have to take into account that my behavior affects her happiness indirectly, too. You'd have to be a real jerk to make her date a nebbish.
I'd suggest reading the book cited by the grandparent. You're a little naive on the topic. The vast majority of women marry for social or financial status, but it's an unconscious mechanism.
In the end, it's all about optimizing genetic fitness and resource availability. Our genes do this automatically, and it's not limited to humans.
Are you saying that the book cites research to backup these extraordinary claims? While I'm little more than a dilettante, I can't see how I could completely avoid hearing that a social behavior as complex as marriage had been pinned to genetics.
What I've heard is that surveys have shown women will find a man more attractive if they believe he's wealthy. I have not seen it shown that this is wholly unconscious, let alone genetic (rather than cultural). And I have not seen it claimed that this effect dictates why women marry particular men.