That was also my first impression. Sounds like someone from Basecamp.

We are based in Sweden. And no, nothing to do with Basecamp. But I’ll sure read up on how they run the company.

What is dhh?

for clarification: that was meant to be a joke.

dhh is David Heinemeier Hansson, co-founder of Basecamp. they basically run their company just like you, i'd recommend reading their posts.