No matter what sort of thing you're replying to, you should know better than to post like this on Hacker News.

We detached this subthread from https://news.ycombinator.com/item?id=13535072 and marked it off-topic.

Fair play, my bad. I was a bit bemused that tschellenbach just dissed my startup's name in a dickish way without being critical. Apologises.

Perhaps this is the point where you talk about your name origin (which is cool) rather than setting yourself up to be perceived as one of those dickhead founders?

The name origin comes from information superhi...ghway. I was watching this Youtube video at the time and thought it was cool: https://www.youtube.com/watch?v=V8cnP-RtRHU

In another comment in the thread, I was talking about the brand name testing we did with customers and also with the awesome team at Koto (http://studiokoto.co/)

Probably not the best response for a CEO to be making on an online forum. This is not the message you should be sending to potential clients and employees.

Wow, that's a very cogent and intelligent response.

What does the superhi...way have to do with online learning specifically? Even if you paid a consultant to tell you otherwise, it's still not the greatest name ..

A lot of brand names have vague or no references to what they do – Apple, Nike, Google, Heroku – we had a few other initial names that were like "Craft" and "Tailor" but didn't really work for us. We tried the more obvious ones and our customers didn't like them.

I'm still happy with the name two years later though and still love our branding. With the name we could use it in a few ways to make it more about learning... "learn the SuperHi way", "SuperHi school", etc.

We're also a bootstrapped company, so zero investment available for spending $$$ on a domain name. In the end, we went with what felt right for us and what our customers liked.

Hahaha! Ok I can dig that, "learn the SuperHi way" is actually pretty clever. Thanks for explaining your reasoning.