And even if it's true, so what? If we have created an environment in which this kind of activism is a profitable marketing move, why, that's awesome, and let's keep it up! I trust the profit motive more than I would trust altruism, when it comes to corporations. It's our job as a society to make sure that doing the right thing is also the profitable thing (and vice versa).

Come on - this is egregiously cynical. You know this isn't really the case.