Education over regulation.

Eating piles of sugar is stupid, but that doesn't mean I should be legally prevented from doing it.

I agree, when we're talking about adults, or the decisions adults make for their own children.

Otherwise you have the new drug war, and instead of cocaine you have sugar.

That's not what I'm advocating, but come on. We ban all sorts of foods without creating "drug wars" over them. Sweetened soda is popular because there is a gigantic corporation aggressively marketing it to us.